Fitly Privacy Policy
Fitly is a virtual fitting room: you add clothes from online stores or your own closet and see them on your own photos. This policy explains what data the app uses, why, and what control you have. We collect as little as possible.
No account
Fitly doesn't ask for your name, email or phone number. The app creates a random device identifier to count free try-ons, invite bonuses and daily limits. It isn't linked to your identity.
Your photos
Your photos, try-on results, closet and favorites are stored on your phone. When you start a try-on, the photo and item pictures are sent over an encrypted connection to our server and passed to OpenAI only to generate the image. Our server doesn't save them. Before generation, the photo is checked by OpenAI's automated moderation to block photos of children and explicit images. Under OpenAI's API terms this data isn't used to train their models; OpenAI may keep it for up to 30 days to detect abuse, then deletes it.
Friend polls
If you create a poll, the try-on image you chose and the poll question are stored on our server and are visible to anyone with the link. Votes and optional comments are anonymous. Polls are deleted automatically after 30 days.
AI stylist and size advice
Stylist messages, together with a short description of your current outfit, your saved items and your preferred fit, are sent to OpenAI to generate a reply. Chat history stays on your phone. For size advice, your measurements and the product link are sent to our server and OpenAI for that request only and aren't stored.
Product links
When you add a link, our server opens the product page to get the title, picture, price and size chart. Price checks for your favorites work the same way. Links to stores may include partner (affiliate) parameters; this doesn't change the price for you.
What our server keeps
Only technical counters tied to the random device identifier (free and daily try-ons, size requests, invite code and bonus), polls for 30 days, and anonymous totals such as the number of store-link opens, and the usage statistics described above (kept for up to 12 months). The server runs on Cloudflare, which processes standard connection data (such as IP address) to deliver and protect the service.
Purchases
Subscriptions are handled by Apple. We never see your payment details. To confirm that a subscription is active, the app and our server use RevenueCat, a subscription service: it receives the random device identifier and your App Store purchase history (product, dates, price, country). RevenueCat processes this data on our behalf.
Usage statistics
To understand which features work, the app sends anonymous events to our server — for example “try-on done”, “idea opened”, “paywall shown” — with the random device identifier, app version and language. No photos, texts, names or contacts are included. We use this only to improve Fitly and never share it or use it for advertising.
What we don't do
No ads, no tracking across other apps or websites, no selling or sharing of your data for marketing, no use of your photos for training.
Children
Fitly is not intended for children under 16. Don't upload photos of children or of anyone who hasn't agreed to it.
Your choices
Settings → Delete all data removes your photos, try-ons, closet, favorites and chat from your phone. Deleting the app does the same. To delete server data tied to your device identifier, or for any privacy question or request (including your rights under GDPR and similar laws), write to us.
Changes
If this policy changes, we'll update this page and the date below.
Contact
Last updated: November 4, 2026